
NEW ZEALAND ONLY
We Are Rewind
We Are Rewind is a crazy bet: to allow nostalgic people, music lovers, design enthusiasts and all those who think that music is also made to be touched with the finger, to live or relive an incomparable listening experience.
Exclusively distributed by Westan.
We Are Rewind Newsroom
Key announcements, product news, and updates that matter.
So ready to rewind?
As you will have understood, this cassette player is the best of the best! The "crème de la crème" as they say in French. An object that is both cult and essential for any self-respecting music lover.
Boombox
Inspired by the iconic ‘80s design, this neo-retro gem is packed with cutting-edge technology. Following the success of the WE-001 cassette player, it arrives just in time — with cassette sales skyrocketing by over 400% in the past decade — to bring analog sound roaring back.
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We Are Rewind BoomboxWith 104 wattsof power delivered throughfour Hi-Fi speakers(two woofers for deep bass, two tweeters for crisp highs), the GB-001 turns any space into a full-on concert hall. It plays and records both Type I and Type II cassettes with apremium-grade mechanism, and an adjustable motor for ultra-stable playback. But this boombox is more than a retro revival — it’s fully modern: Bluetooth 5.4, a rechargeable and replaceable battery, microphone input, fine-tuned sound controls(bass, treble, balance),backlit VU meters, and even an amp function for your guitar. Ready for a rap battle or a karaoke night? Plug in two wireless mics and put on a show. |
Cassette Players
(Re)discover all the pleasure of analog sound with our modernized cassette players.
Just like old-school cassette players, our players feature fast forward/rewind buttons, a headphone output and a volume control. Use the audio input and the blank WE-C60 cassette supplied with the player to create your own mixtape and surprise your other half with an ultra-customized Valentine's Day gift! It's so romantic...
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We Are Rewind Cassette PlayersBut because it's important to keep up with the times, we've added a few modern touches. For a start, we've replaced the batteries with a rechargeable lithium battery offering up to 12 consecutive hours of listening. More practical and more environmentally friendly. We've also integrated a Bluetooth 5.1 connection so you can connect the player to your headphones or wireless speaker in seconds. It may not sound like much, but it's a world first! On the audio side, our engineers worked hard to optimize the mechanism to get as close as possible to the best available at the time. And the results are there for all to see. Today, you won't find anything better on the new market! Finally, we paid particular attention to the design and materials used. As with Sony's very first Walkman, the TPS-l2, we avoided plastic, preferring an aluminum case for a “cool touch” and a real feeling of quality. The result is a cassette player with a sober, elegant design that will stand the test of time. The kind of object you'd almost want to display on a shelf in your living room. But this boombox is more than a retro revival — it’s fully modern: Bluetooth 5.4, a rechargeable and replaceable battery, microphone input, fine-tuned sound controls(bass, treble, balance),backlit VU meters, and even an amp function for your guitar. Ready for a rap battle or a karaoke night? Plug in two wireless mics and put on a show. |
The Cassette Player Is Back!
Remember, in 1979, the very first Sony walkman, the TPS-L2, appeared. A device that sold more than 220 million units and became a cult thanks to movies like «Guardians of the Galaxy» or the phenomenon series «Stranger Things». It is this feeling of nostalgia and renewed interest for the 80’s and 90’s that us, think about it. What if, like vinyl, the cassette player was also making a comeback?





